SEO For Businesses Built On Expertise, Not Keywords ~ With Sarah Moon

Flyer style image with a photo of Sarah Moon who has brown hair and blue eyes, is wearing glasses, and is smiling at the camera. The words on the image say, β€œ#FernTalk - SEO for businesses built on expertise, not keywords. With Sarah Moon, SEO and business strategist.”

SEO for businesses that don’t fit the typical SEO strategies. Sarah Moon shares her wealth of knowledge helping changemakers, thought leaders, and ethical business owners reach their best-fit clients, even if the usual SEO advice has failed them previously. Reading time: 4 minutes Here’s what we’re discussing in this post: ❮ Add to Flipboard Many … Read more

3 Thank You Page Optimizations That Boost Retention And Referrals

The text says, "The Shortest CX Podcast - Episode 004 - How to optimize your buyer experiences for customer success, retention, and referrals with specific examples for different business models."

Your Thank You page (aka order confirmation page) is your buyer’s first step into the world beyond the paywall. Use these tips to ensure it’s an experience that makes them want to buy from you again!

How To Boost Referrals By Fixing The Leaks In Your Client Experience

Photo of a woman wearing a face mask, hat, and sunglasses to represent clients who cover their eyes and mouth when it's time to refer. The text next to the photo says, "Episode 002 of the Shortest CX Podcast."

If your clients aren’t sending you a steady stream of referrals after you delivered AMAZING results for them, look for these leaks in your client onboarding process. Reading or listening time: 5 minutes Here’s what we’re discussing in this episode:

The Ethical Business Guide To “Change The World Money”

A closeup photo of a computer keyboard focused on the key below caps lock but this one says "change" and shows a map of the world.

There comes a time in every impact-driven business when you need to scale your profit margins from β€œprofitable” to β€œbig enough to become a force for good in the world.”

This article will show you the pros and cons of different strategies you might be considering, including our favorite one that helps you become the brand everyone loves to buy from.

How Happy Customers β€œDo The Marketing For You” (For Free)

an illustration of many hands raised together from different ethnic backgrounds, each one open wide with a red heart on the palm, representing happy customers who refer everyone they know and do the marketing for you. Image includes the hashtag #EthicalMarketing aka ethical marketing.

The most ethical way to market and grow your business is to let your happy customers spread the word & help you reach new customers/clients.

The #1 Customer Experience To Grow Your Ethical Business

a flat lay photo of a white notecard that says "Thank You" on top of a black envelope which is on top of a green book on a dark black background which represents a high-end, hand crafted customer experience that delights clients and customers alike.

Find out where your current customer experience fits on the CX spectrum and how to optimize it for bigger ROI, ROAS, and profit margins.

5 Things Your Black Friday Funnel Needs If You Want Buyers To Come Back

black background with text that appears to glow like a neon sign that says "5 things your Black Friday Funnels Need so your customers come back after the frenzy wears off"

Add any of these things to your Black Friday sales funnels to delight your customers in a way that they’ll look forward to your emails, use the things they bought from you, and keep you top of mind after the turkey coma and buying frenzy wears off.

A silver letter C with a teal green fern leaf following the curve of the C.
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.