Customer experience, CX, CRM, and relationship marketing tips for green/plastic-free product-based businesses who want to make a difference in the world.
There comes a time in every impact-driven business when you need to scale your profit margins from “profitable” to “big enough to become a force for good in the world.”
This article will show you the pros and cons of different strategies you might be considering, including our favorite one that helps you become the brand everyone loves to buy from.
The most ethical way to market and grow your business is to let your happy customers spread the word & help you reach new customers/clients.
The exact moment in every sales funnel that makes or breaks customer relationships & determines whether they become a brand champion (or someone else’s customer!)
Find out where your current customer experience fits on the CX spectrum and how to optimize it for bigger ROI, ROAS, and profit margins.
QR Codes are an effortless way for friends and family to share your business details with people they know. And they’re better for the planet than business cards.
Add any of these things to your Black Friday sales funnels to delight your customers in a way that they’ll look forward to your emails, use the things they bought from you, and keep you top of mind after the turkey coma and buying frenzy wears off.
It’s hard enough to find products that are truly plastic-free, made by workers who are paid a fair wage, and in factories using clean energy methods. After months of scrolling, buying, trying, and a few disappointments, we’ve put together a list of our favorite go-to brands that are eco-friendly, sustainable, and just plain WORK for everyday use.
