Being a benefit corporation or being in business to make a difference comes with a different set of problems and strategies that require a higher level of ethical tactics. These posts explore topics like B-corp certification, giving back, ethical ways to boost profit margins, how to use technology ethically to grow your business, and examples of ethical businesses that are worth supporting.
After years of marketing overload, it’s no surprise that social media audiences are tired of feeling sold to every time they open their favorite app. It’s time to do things differently if you want to grow your ethical business on social media. Reading time: 4 minutes Tip: click on any embedded social media post to … Read more
A live conversation with ethical email consultant and strategist, Yuval Ackerman. She’s the founder of Ethical Emails, a done-for-you email agency that helps B-Corp and other ethical businesses get significantly better results from their email marketing efforts. Reading time: 4 minutes Here’s what we’re discussing in this post: ❮ Add to Flipboard Yuval (and those … Read more
A quick CEO-level discussion about the great sales dip of 2024 and how to reach new leads to bring those numbers back up. It takes just 2 minutes 30 seconds to read (or listen to) so you can decide if this is the right strategy for you right now, and get on with your day. … Read more
There comes a time in every impact-driven business when you need to scale your profit margins from “profitable” to “big enough to become a force for good in the world.”
This article will show you the pros and cons of different strategies you might be considering, including our favorite one that helps you become the brand everyone loves to buy from.
Ready to make your business better for the planet and people? Use this bingo card as a guide to help you make your business better for people and the planet.