There comes a time in every impact-driven business when you need to scale your profit margins from “profitable” to “big enough to become a force for good in the world.”
This article will show you the pros and cons of different strategies you might be considering, including our favorite one that helps you become the brand everyone loves to buy from.
Here’s a roadmap for turning casual buyers into raving fans who buy everything you sell and refer everyone they know. When bad customer experiences are the industry norm, it’s hard to picture what a delightful experience looks like. Here are 5 elements of an amazing CX that boosts KPI’s, profit margins, and customer success. Reading … Read more
CX is the impact and income asset every business needs, but doesn’t know the search terms to find it. Learn just enough to decide if this is the competitive advantage you’ve been looking for! In this short article you’ll learn the basics of what CX is, how it relates to other departments like sales and … Read more
SEO for businesses that don’t fit the typical SEO strategies. Sarah Moon shares her wealth of knowledge helping changemakers, thought leaders, and ethical business owners reach their best-fit clients, even if the usual SEO advice has failed them previously. Reading time: 4 minutes Here’s what we’re discussing in this post: ❮ Add to Flipboard Many … Read more
Bluesky is an incredible blue ocean opportunity for ethical businesses to STAND OUT and become the most talked about brand in your niche. I recently started using Bluesky instead of Meta and it’s helping me save time and fall in love with marketing again. And, as an ethical business owner who cares about the impact … Read more
A live conversation with ethical email consultant and strategist, Yuval Ackerman. She’s the founder of Ethical Emails, a done-for-you email agency that helps B-Corp and other ethical businesses get significantly better results from their email marketing efforts. Reading time: 4 minutes Here’s what we’re discussing in this post: ❮ Add to Flipboard Yuval (and those … Read more
Your Thank You page (aka order confirmation page) is your buyer’s first step into the world beyond the paywall. Use these tips to ensure it’s an experience that makes them want to buy from you again!
Let’s look at the exact moment your sales process lets hot leads go cold, that affects your repeat sales, referrals, and retention rates.
If your clients aren’t sending you a steady stream of referrals after you delivered AMAZING results for them, look for these leaks in your client onboarding process. Reading or listening time: 5 minutes Here’s what we’re discussing in this episode:
A quick CEO-level discussion about the great sales dip of 2024 and how to reach new leads to bring those numbers back up. It takes just 2 minutes 30 seconds to read (or listen to) so you can decide if this is the right strategy for you right now, and get on with your day. … Read more